Japanese sex toys have long been popular among Asian couples, and now they’re being adapted to suit American tastes.
iJoy, a company that sells massage chairs for couples, is the first to sell a fully functional sex toy in the US. ijoys sex toys, which are sold at a wide variety of retailers, include a vibrator, a handbag, a blow-up mattress, and an ear-plug for vibrators.
They are priced at around $250 for the full-size, or around $150 for the vibrator and $20 for the handbag.
i,Joy’s chief executive officer, Hiroshi Ohashi, said the company wants to provide more than just pleasure to couples in the bedroom.
“We want to make sure that we give them the opportunity to enjoy their sex lives in the same way that couples enjoy their relationships,” he said.
“If it’s a happy marriage, I think that it will be more enjoyable than if the couple has a different partner.”‘
Sexy’ Japanese toys and a new generation of Japanese couples’ iJoy’s “Sexy Japanese” range features a variety of sex toys and handbags, including a vibrating sex toy and an electric handbag that can be used to help couples communicate.
In addition to toys like the hand-held vibrator that is also available as an accessory for the iJoys sex toy, the company has also introduced the new Handbag, which can be worn as a pillow, or even used to rub hands together.
A different handbag called “Handy” features a vibratory toy that can also be used for oral sex.
“The vibrator can be adjusted for maximum vibration and has two different settings, one for gentle vibrations and one for intense vibrations,” said Hiroshi.
“It also comes with a soft-touch cushion.”
A second handbag is also being launched called “Tasty”.
The name refers to the Japanese word for ‘tastes’.
It features a combination of “tast” and “Japanese”, the Japanese language.
“Our name refers specifically to the way that Japanese men treat their female partners,” said Ohashi.
“They want to give them an experience that is pleasurable for both of them.”
Japanese sex toy company iJoy was founded in 2012 by Hiroshi Kohara, a Japanese-American entrepreneur who has worked in Japan for more than 30 years.
“I had been a massage therapist for 25 years and had never seen a massage as personal and sensual as a massage,” he told Al Jazeera.
“So, I thought, why not do it?”
Kohara was inspired to start iJoy after watching a documentary on a Japanese couple who were engaged and had just celebrated their 40th wedding anniversary.
“When I watched that couple, I realized that there was no one out there that could have done it for them,” he says.
The couple, Shira and Toshiyuki Nishino, were engaged to each other when they were 19.
But after Nishino’s death, Toshiyuke decided to end their relationship and move to Japan to become a masseuse.
The two men had a son, who is now 17 years old.
“As soon as I saw this couple’s story, I decided to create a company dedicated to providing their needs and the needs of Japanese men,” Kohara said.
It was at the beginning of this year that Kohara founded the company with a team of about 20 people, including partners in business and technology.
“Japanese men are the only ones who have this sense of humour, that they can say, ‘It’s OK, I’m doing this’ because they really do enjoy it,” Koharas partner, Tatsuyuki Sakamoto, told Alijonews.com.
“And so, when we found out that Japanese women were very interested in the idea of doing this for their partner, it was a natural fit.”
“It’s a bit of a surprise to Japanese women, but it’s also something that we’re really happy about.” iJoy says it has a strong focus on developing the Japanese brand.
“From the beginning, we had a very clear focus on quality, and we’re also very aware that we are catering to a very broad market,” Kohashas partner said.
In the US, the firm’s first two products are a sex toy that offers a vibration for vibrating, and a hand-made vibrator.
The company has plans to release additional products in the future.
The Japanese company is also looking to expand into the US market with a line of handbags.
“One of the biggest challenges we faced was getting the word out in the industry that Japanese couples are interested in having sex,” said Kohash.
“But we’re confident that we can provide a service that is truly satisfying to both partners.”