By DAVID HANNAKANAPATHAANANDREW BRIDGE, Reuters, LONDONAPATHE UNITED GROUPMASSIVE FINDINGS:The largest private massage services provider, Massage Therapy International Ltd (MTI), said in its annual report on Tuesday that the number of people paying for massages had increased from 7,000 in 2013 to 15,000 this year.
But that was still a decline from the 20,000 or so massages it estimated to be performed every year.
The company said that it had also seen a significant growth in the number and number of massage therapists, from about 500 in 2013, to about 1,000 now.
“As a result of our increasing number of clients, we have made significant investments in our training and facilities,” the company said.
“This year, we will be able to offer a higher quality service.”
Massage Therapy’s chief executive, Paul Varns, said that although the company was not the biggest, it had one of the most impressive growth rates in the industry.
“We are at the forefront of the field and our clients are at our doorstep every day,” he said.
Mortgage lender Lendlease said it had seen a 26% increase in the amount of loans it took out from massages, while the mortgage lender LendingTree said it was seeing more people signing up for massage services.
“I don’t know how much of a dent it is, but we’ve seen more people sign up for our services,” said Lendingtree’s chief operating officer, Peter Luscombe.
He said he believed massages were helping the people who were looking for a new and exciting way to spend their money.
“There’s an old saying that you can’t afford not to have sex.
We’re doing it for the money and we’re doing our best to get more people into the business,” he told Reuters.
LendingTree also said it planned to add more massage therapists to its roster of providers.
“In 2017, we intend to have an additional 150 masseuses,” LendingTrack chief executive Steve Hargreaves said.
LendTrack is also in the process of relocating from the Netherlands to the United Kingdom to open a second, larger, office in London, where it is also expanding its service.
It said it expects to hire a further 300 masseuses in 2018.
Londresse’s chief economist, John Riddell, said massages could be the new “real” sex.
“It is a great way of getting a new experience,” he added.
Loan broker Lending Tree said it would be able the offer massage services to as many as 1,400 customers by the end of 2021.