Japan’s massage industry is growing faster than any other country in the world, according to data from the International Federation of the Medical Associations (IFMAC).
The report, published in July, says the market is set to grow by 30% this year, driven by new services such as the “Japanese massage” and “comfort massage” services, which are popular with Westerners.
It also says Japan is on track to overtake the United States as the largest massage market in the next decade, with an estimated market value of $100 billion.
The market, though not without its controversies, is thriving in the capital Tokyo, with the average price for a one-hour massage in Tokyo rising from 1,400 yen ($1.28) in 2015 to 1,850 yen ($2.20) in 2018.
The market has been booming since the Japanese government began phasing out its massage tax in 2011.
The massage industry in Japan is booming.
Here are the key metrics of the market.
The number of massage centers in Japan.
The country has more than 70,000 massage centers, according the IFMAC, with a peak of nearly 150,000 in 2007.
The growth has been steady since, and has seen the market reach a record level of 8.1 million massage centers by the end of 2019.
The IFMACC says there were nearly 100,000 licensed massage centers operating in 2020.
The amount of people in Japan’s total massage industry.
The number of registered massage centers grew by 12% to nearly 3 million people in 2020, the report says.
The massage industry employs more than 50 million people, or one-third of the workforce.
The rate of massage sales in Japan in 2020 (in millions).
Sales in Japan rose 9.6% to $2.3 billion in 2020 from $1.9 billion in 2017.
The sales growth rate of 5.6%, as of 2020, is among the highest among all major industrial countries.
The average massage price in Japan this year.
The average massage cost in 2020 was $1,840 ($1,080 for one hour), up 10% from the year before.
The report says that is well above the $1 per hour in 2015 and $1 in 2000.
The total number of masseuses in Japan today.
The IFMACA’s report says the total number registered masseuses has increased by 11% to 1.9 million in 2020 and will reach 2.6 million in 2025.
The total number was down from 2.9 in 2020 but up from 1.7 million in 2017, the IFMCA report says, noting that the number of male masseuses fell by 8% to 8,200 from 9,400 in 2017 but remained steady.